Published on May 4, 2020
‘Care for Others. Make a Difference’ is a new national recruitment campaign launched by the
Department of Health and Social Care (DHSC) across England to celebrate the extraordinary work
performed by care workers across the nation and to inspire the right people with the right values
and attributes to consider a paid career in adult social care work.
There are over 1.49 million people in the adult social care workforce working tirelessly to support
some of the most vulnerable members of our community. Applying to be an adult care worker at
this time – even if temporarily – would be hugely rewarding and a great way to support your
community in a time of need.
There are approximately 122,000 paid vacancies available across the country offering fulfilling
and flexible work – from care assistants, to administration, to community support. While rigorous
training is available to develop care workers into highly skilled professionals, at the beginning of
a career in social care the focus is on values as opposed to experience.
The most important qualities needed in new care workers are that they are able to treat others
with respect, listen to their needs, understand their emotions and be warm, kind and honest. A
good standard of English, numeracy and digital skills, attention to detail and the ability to work as
part of a team is also important. There are also many paid roles in adult social care which do not
require the individual to hold qualifications.
Be it full time or as a temporary measure, perhaps in response to employment changes
experienced at present due to coronavirus, if you or someone you know may be suitable for a
position in social care – we encourage you to visit www.everydayisdifferent.com to find out more
about what to expect from the role and apply for one of the many positions currently available via
On social media people are being asked to share the campaign film or post their own videos and pictures of their family members and their care workers, on their own personal social media channels using #ThankYouCareWorkers and raising awareness of the great work that care workers do.
‘Care for Others. Make a Difference’ will include updated TV and radio advertising, as well as a
new and emotive film highlighting the huge impact that care workers have on the people they
support. Many job boards, including Indeed, Monster, Reed, Totaljobs Group and TARGETjobs
are offering support to help fill these vacancies, this ranges from free job listings to free