Young Minds Matter

The children and adolescent mental health and emotional wellbeing service was re-named and re-branded in line with the new contract and to include the lower-level mental health and emotional wellbeing. Children and young people were imperative throughout this whole process and were engaged with to incorporate their views to shape the new service.

We ran a series of competitions to invite children and young people to submit entries for a new name for the service and this was won by a young girl who attended a local Pupil Referral Unit. There was a presentation to award the young girl with a certificate to celebrate with the Mayor, Chief Executive of North East Lincolnshire Council and the Director of Children’s Services.

Children and young people were then invited to submit their entries for a new logo to represent the service, with a chance to win a high street voucher for the winning entry. These entries were then shortlisted by a group of professionals to the top two favourite logos and children and young people could then vote for their favourite one. This then decided which logo would become the winner and the new branding of the service.

Children and young people chose the below competition entry for the design of the logo, which was then adapted by a graphic design team: